Doors open today for a public preview of SOL of Potomac - The Penthouse in Rockville, Maryland; Grand Opening Celebration set for Thursday, Aug. 27.
WELCOME TO THE PENTHOUSE.YOUR NEW HOME FOR CANNABIS.
ROCKVILLE, Md., Aug. 24, 2026 - SOL of Potomac today opened the doors to The Penthouse for a public preview, introducing a new 4,800-square-foot adult-use and medical cannabis destination at 350 Fortune Terrace, Suite 210, in Rockville, Maryland.
The preview opening gives guests their first opportunity to experience The Penthouse ahead of its official Grand Opening Celebration at 10 a.m. Thursday, Aug. 27.
Founded by technology executive and entrepreneur Derrick "Jack" Frost, SOL is reimagining cannabis retail by bringing cannabis, culture, community, content and technology together under one roof.
The Penthouse was built around a simple question:
What if a cannabis dispensary were designed as a destination rather than a transaction?
The answer combines personal consultation, thoughtfully curated products, live programming, original content and intelligent technology to create a more welcoming, personal and connected way to discover cannabis.
"When you leave your house, come to ours," said Frost, founder and Chief SOL Officer. "We wanted to build the kind of cannabis store we would want to visit - a place that feels welcoming, makes cannabis easier to understand and gives people room to discover something new and spend time together."
Walk through the doors and sunlight pours through walls of windows. Cannabis products are presented in jewelry-store-inspired displays. A dramatic fireplace anchors the SOL Family Room, where guests can settle into a sectional beneath a 100-inch screen featuring music, sports and culture.
The SOL Cafe provides a lounge-style gathering area, while the SOL BAR serves as the centerpiece for personal consultation, product discovery and a thoughtfully curated selection from leading Maryland cannabis brands.
The music is on.The vibe is up.And guests are invited to stay awhile.
"We asked what a truly different retail experience could look like for cannabis," Frost said. "The Penthouse is our answer."
REIMAGINING CANNABIS RETAIL
For SOL, The Penthouse represents more than the opening of a cannabis dispensary. It is the beginning of a broader effort to rethink how people discover, understand and experience cannabis.
Before entering the industry, Frost spent decades working at the intersection of business and emerging technology, including broadband, wireless, online video and cloud technologies. His career repeatedly placed him inside industries being reshaped by new ideas, changing consumer behavior and advances in technology.
Now, Frost sees a similar opportunity in cannabis.
Although cannabis products and laws have evolved rapidly, much of the retail experience remains centered almost entirely on completing a transaction. SOL was founded to help move the industry toward something more personal, experiential and connected.
"Every major retail category is being reshaped around experience, personalization and community," Frost said. "Cannabis should be no different. People want great products, but they also want trusted guidance, human connection and an experience that gives them a reason to come back."
At The Penthouse, the dispensary becomes a gathering place. The gathering place becomes a cultural platform. And the physical experience becomes the foundation for content and technology that can reach far beyond the store.
MEET ME AT THE PENTHOUSE
SOL wants "Meet me at The Penthouse" to become part of the local vocabulary.
Meet your friends. Pick out your products. Sit by the fire. Catch up. Discover a Maryland brand. Listen to music. Watch the game. Then head to dinner, a concert or wherever the rest of the day or evening takes you.
The Penthouse can be the first stop - not simply another errand.
"Meet your friends at The Penthouse. Meet the artists. Meet the brands. Meet the people behind the products," Frost said. "The transaction is one moment. The visit is the experience."
The Penthouse is a licensed adult-use and medical cannabis dispensary and does not permit onsite cannabis consumption. The SOL Cafe is a gathering area, and the SOL BAR is a consultation and product-discovery space; neither serves food, beverages or alcohol.
A MORE PERSONAL WAY TO DISCOVER CANNABIS
The SOL experience begins with one simple question:
How do you want to feel?
SOL Cannabis Consultants help guests navigate a thoughtfully curated selection of products through personal conversation and guidance.
That human connection remains at the center of the experience, including Ask Dr. Dix, led by SOL Clinical Director J. Alexander Dix, PharmD, a licensed pharmacist.
Technology supports the conversation.It never replaces the person.
"We don't believe people should have to become cannabis experts before they walk through the door," Frost said. "Our responsibility is to listen, ask better questions and make a complicated category easier to navigate."
SOL SESSIONS - LIVE FROM THE PENTHOUSE
Culture is not an accessory to The Penthouse. It is part of the experience.
Through SOL Music, The Penthouse will host artists, DJs and creators. SOL Sessions - Music for Every Mood will turn live performances into original content captured Live from The Penthouse.
Opening-week programming includes singer-songwriter Madisun Bailey, performing during the Grand Opening Celebration on Thursday, Aug. 27, followed by Dr. Dix stepping behind the turntables as DJ Dr. Feelgood on Friday, Aug. 28, from 5-9 p.m.
Music, brand pop-ups, Maryland-maker showcases and community programming will give guests new reasons to return while creating content that extends the experience beyond the physical location.
The store becomes the studio.The Penthouse becomes the platform.
TECHNOLOGY AND THE FUTURE OF CANNABIS PRODUCT DISCOVERY
The Penthouse is the physical expression of SOL's vision. SOL.MD is being developed as its digital extension.
SOL.MD is an AI-powered cannabis product discovery and recommendation engine designed to help people navigate a complex and rapidly evolving marketplace.
It begins with the same simple question asked inside The Penthouse:
How do you want to feel?
From there, SOL.MD is being designed to help consumers explore products based on their preferences, desired experience, product format and other relevant considerations. The platform remains in development and is not currently available to the public.
SOL envisions technology that can organize complex product information, simplify product discovery and support more relevant conversations between consumers and knowledgeable cannabis professionals.
"Cannabis doesn't need more stigma, and it doesn't need more hype," Frost said. "It needs clearer information, better questions and better tools for helping people navigate their choices. Artificial intelligence can make product discovery more intuitive and personal, but people and personal consultation must remain at the center of the SOL experience."
CANNABIS FOR GOOD
Purpose is another part of the SOL vision.
SOL of Potomac is a family-owned Maryland cannabis business founded by Frost, who has called Montgomery County home for more than 30 years and raised his family here.
Through Cannabis for Good, SOL plans to use the growth of its business to create positive community impact.
SOL expects to launch its first initiative, Buy A SOL. Feed A SOUL., later this year and is currently seeking community partners to help address food insecurity and other local needs.
"If we're going to build something, we want it to matter," Frost said. "We want to create a great cannabis experience, but we also want SOL to become a meaningful part of the community we call home."
A NEW MODEL BEGINS IN MONTGOMERY COUNTY
The Penthouse is launching in Montgomery County, but SOL believes the ideas behind it have relevance far beyond one location.
Experiential retail. Personal consultation. Product discovery. Live culture. Original content. Community impact. Intelligent technology.
Together, those elements form a new vision for what a modern cannabis business can become.
"We've put a lot of ourselves into this place, but The Penthouse is only the beginning," Frost said. "We want people to come experience it, tell us what they think and help us shape what comes next. Come see it."
WELCOME TO THE PENTHOUSE.YOUR NEW HOME FOR CANNABIS.CANNABIS ELEVATED.
GRAND OPENING - THURSDAY, AUG. 27
The SOL of Potomac Grand Opening Celebration begins at 10 a.m. Thursday, Aug. 27, 2026, at The Penthouse.
Opening-week programming includes live music, Maryland cannabis brand activations and opportunities to meet Derrick "Jack" Frost, the SOL team, participating artists and representatives from leading Maryland cannabis brands.
SOL of Potomac serves adults 21+ and qualifying registered medical patients.
SOL of Potomac - The Penthouse 350 Fortune Terrace, Suite 210 Rockville, Maryland 20854 SOLCANNABIS.COM
ABOUT DERRICK "JACK" FROST
Derrick "Jack" Frost is a technology executive, entrepreneur and founder of SOL.
Before entering the cannabis industry, Frost spent decades working across successive waves of technology, including broadband, wireless, online video and cloud technologies. His work has focused on the intersection of emerging technology, business strategy and customer experience.
As founder and Chief SOL Officer, Frost is now applying that experience to help build a new kind of cannabis company - one that brings together experiential retail, personal consultation, culture, community, original content and intelligent technology.
ABOUT SOL
SOL is a family-owned modern brand building experiences at the intersection of cannabis, culture, community, content and technology.
Founded by longtime Montgomery County resident and technology executive and entrepreneur Derrick "Jack" Frost, SOL combines thoughtfully curated cannabis products, personal consultation, experiential retail, original programming, community impact and intelligent technology to make cannabis easier to understand, navigate and experience.
Its first retail destination, SOL of Potomac - The Penthouse, brings that vision to life in Montgomery County, Maryland.
MEDIA CONTACT
Derrick "Jack" Frost
Founder & Chief SOL Officer
dfrost@sol.md
703-244-5148
SOLCANNABIS.COM
RESPONSIBLE USE
For adults 21+ and qualifying registered medical patients. Do not drive while impaired. Keep cannabis away from children and pets. Product availability varies. Information provided by SOL and its product-discovery tools does not predict individual effects or promise medical outcomes. SOL does not diagnose, treat, cure or promise medical outcomes.
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